Together with you, we identify hidden problems, untapped opportunities, and scaling potential within your company.
Bring YOUR traditional
LED lighting business
into the digital & loT era
Three pillars for your competitive advantage:
Sell more, innovate faster
and deliver smarter.
Sell more
with digital sales &
marketing channels
Innovate faster
through technology &
portfolio development
Deliver smarter
with future-ready
business model
Your challenges
Digitalization, IoT technologies, and new building regulations like the EPBD are driving transformation forward. At the same time, competitive pressure is increasing – accelerated innovation cycles and a shortage of qualified professionals are putting more pressure on your company. Are you asking yourself any of these questions?
Are you struggling to keep your sales steady while competitors in the lighting industry accelerate ahead with digital sales channels?
Consequence: Falling behind digitally isn’t a one-time setback — it’s a compounding risk.
Every day without action means more lost visibility, leads, and market relevance.
The market, customers, and EPBD regulations are demanding advanced technologies like sensors, Bluetooth NLC, Matter, and IoT lighting solutions.
Consequence: If you can’t keep up, your products and services will become outdated — fast.
You risk losing projects, partners, and positioning in a rapidly digitizing market.
You're tying up valuable resources in manual customer communication – simply because your processes still rely on phone calls and emails.
Consequence: As market complexity grows, you’re forced to invest even more in human resources just to keep up.
Managing increasingly complex product data and meeting growing demands for BIM-compliant formats like GLDF are driving up administrative effort.
Consequence: Without a proper system, growing complexity will slow your ability to deliver accurate product data, risking client satisfaction and business success.
Are you noticing that the market is evolving and simple product sales won’t work in the long run? Customers are demanding specialized services.
Consequence: Without business transformation, your traditional sales model will face increasing competition and risk losing market share to more innovative players.
The lighting industry is undergoing a profound transformation.
We provide the support you need.
Our service
With our 4-phase model, we unlock the full potential of your lighting company — not only by transforming your sales into digital sales funnels that provide faster data insights and market feedback aligning this input with your technology, product portfolio, and business model. Your new, optimized business processes build trust and foster lasting customer loyalty.
Identification
Conception
We define the strategy and tools/technology to further develop your business, making it more agile and innovative.
Elaborating
With our blueprint and strategy paper, we show you how we make your business processes — and your entire business — fit for the future.
Execution
The implementations defined together with you are systematically carried out with deeper collaboration and involvement.
Sustainability
We always act sustainably and transparently in accordance with ESG criteria.
Environment
Climate and Environmental Protection
Circular Economy
Biodiversity
Social
Ethical Behavior
Safe & Fair Working Conditions
Transparency
Governance
Ethical Business Partner Relationships
Anti-Corruption Measures
Lobbying & Sponsorship
Do you want to sustainably develop your company and take your technology to the next level? Don’t let your potential go unused. Contact us, and together we will identify the milestones that strengthen and secure your position as a future-ready and competitive player in the market. We make your B2B lighting business fit for the digital and IoT market.
Our customer
Nothing confirms our work more than the success of a project — and your satisfaction. That’s why we maintain close contact with our clients and gladly support you even after the project is completed. Every project is as unique to us as your company, your employees, and your products — and deserves an individual and unique approach.
Our Team
Our unique advantage: We grew up with digital transformation, understand the international company perspective — whether a mid-sized family business or a stock traded corporation — from the inside and outside, and have deep expertise in the lighting and IoT industry. We bring passion and enthusiasm to everything we do. Many talk about thinking “out of the box.” We don’t want to leave the box; we want to unlock new potential.
Waldemar Becker
Founder/
CEO/Digital Enabler
Founder/
CEO/Digital Enabler
Master’s degree in Innovation & Technology Management
Over 10 years of experience in sales and marketing of complex, technically products
Successfully developed a corporate business segment, leading to a fourfold increase in multimillion revenue
Involved in multiple patent applications
Nominated for the Austrian National Innovation Award
Michael Matveev
CTO / Digital Innovator
CTO / Digital Innovator
Cloud Testing in the IoT sector
Electronics development for explosion protection applications
Applications Engineer for cloud gateways & CTO at startup Rodenstein
Development of electric drive batteries
Prototype design and build for a four-wheel vehicle and racing motorcycle
Waldemar Schern
IT-Solution Architect/
Digital Creator
IT-Solution Architect/
Digital Creator
20 years of professional experience as a Full-Stack Developer
Frontend and backend development
Databases and IT infrastructure
System analysis and IT consulting
Waldemar Becker
Founder/
CEO/Digital Enabler
Founder/
CEO/Digital Enabler
Master’s degree in Innovation & Technology Management
Over 10 years of experience in sales and marketing of complex, technically products
Successfully developed a corporate business segment, leading to a fourfold increase in multimillion revenue
Involved in multiple patent applications
Nominated for the Austrian National Innovation Award
Michael Matveev
CTO / Digital Innovator
CTO / Digital Innovator
Cloud Testing in the IoT sector
Electronics development for explosion protection applications
Applications Engineer for cloud gateways & CTO at startup Rodenstein
Development of electric drive batteries
Prototype design and build for a four-wheel vehicle and racing motorcycle
Waldemar Schern
IT-Solution Architect/
Digital Creator
IT-Solution Architect/
Digital Creator
20 years of professional experience as a Full-Stack Developer
Frontend and backend development
Databases and IT infrastructure
System analysis and IT consulting
Do you want to stay one step ahead of your competitors and fully benefit from digital transformation and the growing IoT market? Would you like to save high investment, time, and resources while building long-term, sustainable business model? Then get in touch with us today.
Your results
digiasset stands for “digital value.” This value is you, your company, your employees, and your product (offer). We help you refine this value and unlock its full potential — consulting as experts, supporting as a helpful partner, and working alongside you as a trusted service provider — because your success is our success.
Optimized business processes and a digital sales funnel not only strengthen customer loyalty — they also help you attract new clients without additional employees or investment. As a result, your company’s profitability increases automatically.
By partnering with us, you gain immediate access to deep industry expertise and hands-on experience. We bring the knowledge directly into your organization — accelerating implementation, reducing complexity, and ensuring your business stays ahead of evolving demands.
By automating your internal processes and leveraging AI technologies such as AI agents, you can significantly reduce repetitive tasks, free up valuable resources, and improve customer responsiveness — enabling your team to focus on strategic priorities.
With a product information management system, you relieve your employees and boost team satisfaction. The internal sales team can better focus on customers, while fast, up-to-date automated datasheets and BIM-related data like GLDF are created without manual work, leading to a higher success rate of deals.
With our market expertise and strong competence in technology and innovation, we help you develop an integrated business model tailored to your needs and evolving market demands—enabling you to meet customer expectations and secure long-term success.